seeds are free now.
ai made planting trivially easy. zero to prototype in a weekend. idea to MVP before lunch.
everyone’s obsessed with day zero. launch fast. ship daily. build in public.
but day zero isn’t the hard part anymore.
when seeds become abundant, the farm becomes the bottleneck.
attention is relative.
there is no fixed value to it. it’s priced against the environment.
when everyone can plant seeds, the question shifts.
not how to plant — but where to plant.
not the seed — but the soil.
not the crop — but the farm.
what kind of farm are you building?
an orchard? patient, slow-yielding, compounding over decades.
an industrial operation? optimized for volume, margin, scale.
a greenhouse? controlled environment, premium output, fragile at the edges.
most people never ask.
they scatter seeds randomly. watch something grow. harvest something nobody wanted.
the primitives matter now.
in the old world, execution was the moat. now execution is table stakes.
the new question is architectural:
- what seeds are you selecting?
- what environment are they optimized for?
- what does harvest look like?
- who’s hungry for this specific fruit?
if you don’t know what farm you’re building, you’re just gardening & calling it a business.
the goal is the system, not the seed.
build something that produces what people actually want.
repeatedly.
sustainably.
without burning out the soil.
everyone wants to be a founder.
almost no one wants to be a farmer.
but in the age of infinite seeds, farmer is the only role that matters.
patience. environment design. long-term yield.
seeds are abundant. farmers are rare.
the farm is the product.